People love their Olympic gymnastics, and I’m reminded of that every time I write about the sport. Last year my story on the U.S. rhythmic team qualifying for Rio was one of the most-read stories of the year on the Team USA website, and this recent one that wrapped up the year of the Final Five secured over 5,400 Facebook likes:
16 times the “Final Five” ruled the world in 2016
Here’s another year-end list I wrote for Team USA looking back at the top female athletes of the year (and with all the amazing performances in Rio in particular, it wasn’t easy to choose):
Team USA’s top 16 women of 2016
Lists are a great way to add content that draws readers to your site, and heaven knows the internet loves them. Lists don’t require a major time commitment on the part of the reader and often get people sharing and commenting, which brings even more readers to the site. They don’t necessarily have to be lists that rank, which are bound to get people agreeing and disagreeing, but can be similar to “16 Times the Final Five Ruled the World in 2016” that sum up a period of time or an event and get readers thinking, “Oh, I remember when they looked in the camera and said, ‘We are the Final Five,’, I LOVED that,” or “I must have missed Laurie Hernandez telling herself, ‘I got this’, now I’ll have to go back and read about it.” Either way, it increases engagement and gets people thinking fondly about something that may have slipped their mind.
Curious to see what type of list might drive eyes to your website? Got an idea but need someone to write it? Contact me at karen@karenpricefreelance.com and let’s talk about it.
KAREN PRICE FREELANCE 