Great article on Forbes that really gets to the way I like to approach blogging and content marketing for brands, businesses and non-profits and why it’s important to engage users beyond just giving them information and/or trying to sell a product. When you give visitors to your site useful content and well-written stories without the express intent of selling them on something, they’re more likely to trust you as a knowledgable source and a quality brand that has more to offer than just a product or service.
From the article:
“As e-commerce websites continue to evolve, it is important for your online platform to serve a larger purpose to your audience. The e-commerce experience should no longer be about someone simply visiting your website to make a purchase and then immediately leaving. You want visitors to engage with your brand and continuously return to your site. The overall goal here is to position your company as one that is known for providing actual value to its users, not only supplying goods and services.”
How Flywheel, Lululemon and Camelbak Engage Users With Interactive Content Marketing Strategies
Email or call me today to discuss how I can help you increase your credibility and establish yourself as a trusted and go-to source.
KAREN PRICE FREELANCE 